It’s the question everyone has. It passes through our minds when we’re shopping at the beauty stores, looking at all the glossy packaging of these name brand products. Where should I spend my money? To some, it seems like a much better investment to pay $50 for a foundation instead of $48 for a moisturizer. To others, that luxury $80 four-pan eyeshadow palette seems like such a better use of money than that $50 serum. Now, it’s your money, use it as you like; there is no wrong thing to buy. Beauty is about experimenting and reaching the end goal of you feeling like your best self. However, why does your best self have to be covered in a mask of full-coverage foundations, concealers, blushers, bronzers, highlighters and everything in between? Skincare can make you look just as good by treating your problem areas instead of covering them.
If you have super dry skin, but aren’t using a rich enough moisturizer or exfoliating properly, your makeup will cling and cake on those dry places and you’ll never get the smooth, flawless look you want. If your skin is super oily and acne prone, then why are you going to layer heaps of thick foundation and concealer to cover the spots. All that’s going to do is create more breakouts and call attention to the bumps?
Personally, I always believe that serums and moisturizers are where you should spend the big bucks. You pay for the ingredients that will penetrate your skin and work from the inside out. They target your specific problems (acne, dryness, pigmentation, rosacea, ect.) and work to heal and restore your skin to its natural beauty. You don’t need to pay a lot for a face wash, it isn’t going to be on your skin long enough for any sort of benefits to sink in anyway. And I find toners overrated, as most of them contain more alcohol than beneficial products and merely dry the skin out.
I know things are expensive, and with the economy the way it is, it’s hard to not cringe at the thought of dropping $30 for a moisturizer, but finding a good moisturize for your skin will be worth the money in the long run. Plus, by caring for your skin, you may find that you don’t even need makeup and you’ll be saving more money in the end. It may take a little trial and error to find what works, but dermatologists and even skincare experts at Sephora can really help you pinpoint the treatments you need to be looking your best.
If you don’t know what a serum is, here’s a little run down. They are a light weight, highly concentrated liquid/cream substances that you put on freshly clean skin. They are packed full of all sorts of amazing vitamins and peptides to help nourish and repair your skin, and by them being so light the water molecules will be small enough to penetrate deep into the three layers of your skin to heal deep down. A lot of them contain treatments for specific skin concerns, and others focus on repairing collagen, moisture barriers, and replenishing peptides that help keep the skins elasticity and help heal signs of aging and pollution damage.
Here are a few serums I’d suggest:
First Aid Beauty Ultra Repair Hydrating Serum and Juice Beauty Antioxidant Serum, I’ve tried them both and really like them. They make my skin super soft and supple and I feel like they really help to protect the skin from free-radicals and pollution. The First Aid Beauty serum is a must if you’re having some extreme dryness problems. However, its $36 for 1oz and will last you a month if you use it day and night. My suggestion is to use it at night with a thick moisturizer to help it really heal that dryness.
Murad Environmental Shield Rapid Age Spot and Pigment Lightening Serum, is extremely good for pigmentation, but it can be very drying. This is another one I’d wear only at night with a thick moisturizer on top of it.
Olay Regenerist Regenerating Serum Fragrance-Free, I’ve heard amazing things about, but haven’t yet tried it myself. Its a good price, $22 for a drugstore serum, but its a definite recommendation to help you work a serum into your routine.